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2005 News Release
October 11 
October 11, 2005
Hitachi Metals, Ltd.
Hitachi Metals, Ltd.
Hitachi Metals Establishes Tool Steels Machining, Sales and Marketing Center in Northern China
— Accelerating Efforts to Expand Tool Steels Market Share in China —| Tokyo, Japan, October 11, 2005 — Hitachi Metals, Ltd. announced today plans to establish a high-grade tool steels sales and marketing branch of Hitachi Metals (Dong Guan) Specialty Steel Co., Ltd. in Dalian, China. Dalian in northern China is experiencing a sharp increase in the number of Japanese and foreign manufacturers. As a result, Hitachi Metals is working to expand its business in the Chinese market and to meet diversifying customer needs through the prompt supply of products. |
1. Background
The number of Japanese and foreign manufacturers operating in China is growing rapidly. Against this backdrop, demand for tool steels for use in molds and cutting tools is also expanding at an ever-increasing pace. As the importance of this market continues to grow, customer needs are heightening for local procurement of best-fit, high-grade and high-quality tool steels with reduced delivery times.Hitachi Metals established Hitachi Metals (Dong Guan) Specialty Steel Co., Ltd. and commenced the machining, heat treatment and sale of high-grade tool steels and provision of technical support in March 2005 in an effort to better address customer needs better in Guangzhou and throughout southern China. In addition, Hitachi Metals has implemented collaborative arrangements with local companies in Shanghai and eastern China for the machining, heat treatment and sale of tool steels. As a Group, Hitachi Metals is committed to proactively expanding business in southern and eastern China.
In northern China, and particularly in Dalian, Japanese and foreign manufacturers continue to progressively expand their operations. To date, Hitachi Metals has sought to service its customer base in northern China by providing technical support through its Beijing Liaison Office. Lacking a local machining, heat treatment and sales presence, however, efforts to expand market share have been limited. Accordingly, Hitachi Metals has established a branch of Hitachi Metals (Dong Guan) Specialty Steel Co., Ltd. in the Dalian Free Trade Zone in northern China in order to better address the needs of its customers better.
The Dalian branch is equipped with cutting, machining and grinding equipment and provides heat treatment in collaboration with Tamayakin (Dalian) Co.,Ltd. Through this facility, Hitachi Metals has commenced activities in the machining (cutting, grinding), heat treatment and sales of tool steels and the provision of technical support. With the addition of a frontline presence in Dalian to its existing network, Hitachi Metals will establish a stable and timely product supply structure that covers the diverse needs of its customers across three districts comprising southern, eastern and northern China and is taking significant strides in expanding its tool steels sales. Furthermore, Hitachi Metals has commenced research into expansion in the Tianjin district with the aim of securing continued business growth in the Chinese market.
2. New Company Profile
Hitachi Metals (Dong Guan) Specialty Steel Co., Ltd. Dalian Branch| (1)Business Activities: | Machining (cutting, grinding), heat treatment and sale of high-grade tool steels |
| (2)Location: | Dalian Free Trade Zone, Dalian, Liaoning Province, China |
| (3)Capital Investment: | ¥100 million |
| (4)Employees: | Approximately 15 |
| (5)Commence Shipment: | Mid October 2005 |
3. Forecast Sales
Fiscal 2006: 150-200 tons per yearInquiries:
| Customer inquiries: | Yutaka Okada Specialty Steel Company Hitachi Metals, Ltd. Telephone: +81-3-5765-4374 Facsimile : +81-3-5765-8317 |
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| Press inquiries: | Akio Minami Corporate Communications Hitachi Metals, Ltd. Telephone: +81-3-5765-4079 Facsimile : +81-3-5765-8312 |
Reference
Hitachi Metals (Dong Guan) Specialty Steel Co., Ltd.
| (1) | Business Activities: | Machining (cutting, grinding), heat treatment and sale of high-grade tool steels |
| (2) | Location: | Cha Shan Town, Dong Guan City, Guangdong Province, China |
| (3) | Representative: | Kenichi Adachi |
| (4) | Established: | June 7, 2004 |
| (5) | Capital: | Approximately ¥500 million (Hitachi Metals 90%) |
| (6) | Employees: | Approximately 30 (excluding employees at Dalian branch) |
| (7) | Commenced Shipment: | March 2005 |
| (8) | Forecast Sales: | Fiscal 2006: ¥1.3 billion per year |
Tamayakin (Dalian) Co.,Ltd.
| (1) | Business Activities: | Heat treatment, etc. |
| (2) | Location: | Dalian Economic & Technological Development Zone, Dalian, Liaoning Province, China |
| (3) | Representative: | Jin Yamada |
| (4) | Established: | July 18, 2003 |
| (5) | Capital: | ¥260 million |
| (6) | Employees: | Approximately 20 |
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 = Parent company or consolidated
subsidiary[ ] Principal Business activity |
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